Optimizely

NOVEMBER 13, 2018

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

Fashion 236

Fashion eCommerce Marketing Jewelry 236

Forrester eCommerce

AUGUST 19, 2020

The COVID-19 pandemic upended the 2020 plans of many B2C marketers — amounting to a projected 28% decline in US marketing spend through 2021. Many companies, especially those in hard-hit industries like travel and fashion retail, were […].

Marketing 284

Marketing B2C Travel Fashion 284

RTP blog

APRIL 1, 2019

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year.

Fashion 150

Fashion B2B eCommerce Platforms Social Media 150

Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.

Magazine 286

Magazine Shopping Carts B2C Fashion 286

Digital Doughnut

SEPTEMBER 30, 2022

Fashion ecommerce companies regularly change the way they conduct businesses. Along with evolving markets on all scales, there are new technologies.

Fashion 52

Fashion eCommerce Technology Marketing 52

Retail TouchPoints

MAY 18, 2023

After six months of B2C sales in the U.S., Insights help the brand ensure that products are fulfilled in a timely fashion and that the company knows when to place POs with vendors as well as which items to include in those POs.

POS 278

POS Channel B2C Social Media 278

Retail TouchPoints

FEBRUARY 1, 2022

Fashion and hard goods retailers aren’t the only ones benefiting from BOPIS. He has spent more than 25 years leading ecommerce technology efforts for major B2C and B2B brands. Amazon, which was the ultimate in delivery, is starting to lose its luster. Jim Stirewalt is the U.S. President of Marketplacer.

Small Business Retail 292

Small Business Retail Supplies Retail B2C 292

Optimizely

SEPTEMBER 26, 2017

In fact, 81% of B2C marketers use welcome emails. So much so that 78% of B2C marketers say that email is integral to their marketing strategy. A thank you email is one that’s often overlooked, especially by B2C companies. Welcome emails. Newsletters. Newsletters are the workhorses of many email marketing programs. Thank You.

Marketing 236

Marketing B2C Accessories Download 236

TradeGecko

JULY 2, 2019

Do you have a plan to grow your B2C fashion business? Not that there’s anything wrong with it, but comparing what you’re doing as a founder or owner with how other similar fashion retailers have grown and finding out what their stories are can offer insights into tactics and approaches you might not have considered previously.

Clothing 84

Clothing B2C Fashion Small Business Retail 84

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. 3:45PM – 4:25PM.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Retail TouchPoints

JANUARY 18, 2022

Regina Gwynn, Co-Founder of Black Women Talk Tech , noted that funding tends to be a particular challenge for Black entrepreneurs running B2C companies. Fashion retailers in particular can benefit from heeding this lesson. We’re a fashion brand,” said Paige Thomas, President and CEO of Saks OFF 5TH.

Payment Services 260

Payment Services Customer Fashion Apparel 260

Retail Technology Review

AUGUST 9, 2018

Descartes Systems Group announced that B+S Logistik, the German logistics service provider, has expanded its contract logistics business with new business-to-consumer (B2C) ecommerce operations using the Descartes pixi* warehouse management solution (WMS) to support order fulfilment in fashion, food distribution and other segments.

Management 87

Management Order Fulfillment B2C eCommerce 87

Optimizely

APRIL 30, 2019

Yet, most B2C marketers aren’t yet fully taking advantage of text message marketing and the benefits it can bring. We’ll delve into what kinds of SMS marketing campaigns you can run and the many possibilities to boost your B2C brand’s revenue. Ready to try it out? What is SMS marketing? Le Tote drives engagement.

Marketing 268

Marketing eCommerce B2C Mobile 268

Forrester eCommerce

JULY 13, 2020

Leicester’s garment factories, many of which are suppliers to UK-based online fashion retailer boohoo, were identified as the most likely cause of the new outbreak. An investigation into employee conditions found that factory workers were forced to work without any social […].

Marketing 265

Marketing Fashion Management Retail 265

Optimizely

MAY 29, 2018

Why would they pay attention to your B2C brand when there are thousands of Instagram stories, Facebook photos, and Youtube videos to see? Take the fashion industry. Luxury fashion retailer Marc Jacobs decided to cast real people (i.e. This article originally appeared in MarketingProfs.

eCommerce 321

eCommerce Fashion Events B2C 321

GetElastic

MARCH 4, 2019

Increased speeds, low latency and the adoption of M2M/IoT use-cases will enable new B2C and B2B business models based around on-demand services delivered anywhere in the world at any time. Manufacturers will be able to sell hardware products in on-demand fashion with new value-added services. NEW PRODUCTS and SERVICES. NEW EXPERIENCES.

Payment Services 153

Payment Services Vend B2C B2B 153

Forrester eCommerce

DECEMBER 17, 2018

Here are three examples of smart retail website features making online shopping easier in fashion today […]. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it.

Retail 326

Retail Fashion eCommerce Customer 326

Forrester eCommerce

SEPTEMBER 9, 2019

Le Tote Buys Lord + Taylor — A Most Peculiar Way To Buy Growth Fashion subscription company Le Tote agreed to acquire the storied (if tired) department store Lord + Taylor. We have several questions. For starters, the price. Le Tote, a popular yet relatively nascent rental company, has raised $62.5 million in venture capital […].

Department Stores 275

Department Stores Subscription Fashion Marketing 275

365 Retail

JULY 14, 2022

eCommerce Expo Asia is an important event for B2B and B2C ecommerce. Applications are welcome from ambitious UK brands (ideally fashion/accessories businesses, but not exclusively) looking to grow internationally and find global partners. Site visits to meet marketplaces and service providers.

eCommerce 52

eCommerce B2C Accessories B2B 52

Frooition

AUGUST 26, 2022

Although eBay auctions are not very fashionable at the moment, they can offer an excellent route to market by connecting bargain hunters with good deals. Change Your Business Direction: Historically, your business might have operated on a B2B, B2C, or D2C basis.

Online Retail 105

Online Retail Small Business Retail Retail B2C 105

GetElastic

DECEMBER 16, 2021

Company Overview: Commercetools is the world’s leading platform for next-generation B2C and B2B commerce. Since its founding in 2006, Commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion. Commercetools. Headquarters: Munich, Germany.

Magento 113

Magento B2C Merchant Services B2B 113

Optimizely

MAY 22, 2018

B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. Ng has a background in fashion brands, including seven years at American Apparel as a Marketing Director and VP of Marketing at a lingerie startup, and she’s brought her creative mindset to Output.

Marketing 150

Marketing Social Media Fashion B2C 150

Pivotree Blog

JUNE 14, 2022

commercetools is the leading product portfolio of highly customized experiences for next-generation B2C and B2B commerce. Pivotree has been helping B2C and B2B enterprise customers to adapt to the fast-changing world of frictionless commerce. For more information, visit www.pivotree.com. About commercetools.

B2C 52

B2C Customer B2B Telecommunications 52

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. As both a B2B and B2C brand for so many years, I’d like to think we’ve seen it all and have discovered the most effective ways to navigate ecommerce. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier. Let your B2C CRM do the heavy lifting! Those were dark times.

B2C 225

B2C Omnichannel Multi-channel Channel 225

Optimizely

DECEMBER 21, 2017

Every B2C marketer needs to know about contextual commerce. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Optimizely

MARCH 14, 2019

Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. Fashion marketplace Wildthing will certainly grab your attention with the riot of color and content on its Instagram feed. for sites not using it. How to create an ecommerce content strategy.

eCommerce 210

eCommerce Blog Article Games 210

365 Retail

MARCH 8, 2023

Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. AI-idols are set to become more commonplace in the year ahead. Tech advances have increased engagement by allowing virtual influencers to appear in livestreams alongside real people.

eCommerce 70

eCommerce Outdoor eCommerce Marketing Hobbies 70

Omnisend

DECEMBER 12, 2023

Conferences are useful for both B2B and B2C brands looking to host dynamic events. For example, trade shows happen within sectors like fashion, automobiles, gadgets, healthcare, and so on. As the world faced lockdowns, Allure got fashion enthusiasts worldwide talking about its much-awaited virtual beauty and fashion events.

Events 88

Events Seminar Marketing Workshop 88

Kibo

FEBRUARY 24, 2022

With microservice-based ecommerce, new functionality can be added to the backend, with each function operating independently from the others, allowing developers to customize the platform in a modular fashion. Services are added into the system as needed and can continually be layered into the system, making it essentially “future proof.”.

Payment Services 118

Payment Services eCommerce Omnichannel eCommerce Platforms 118

Optimizely

DECEMBER 7, 2017

This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform. Even better, it allows you as a B2C marketer to engage buyers through email, since they have to sign up for an account with their email address.

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Optimizely

DECEMBER 7, 2017

This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform. Even better, it allows you as a B2C marketer to engage buyers through email, since they have to sign up for an account with their email address.

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Optimizely

DECEMBER 7, 2017

This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform. Even better, it allows you as a B2C marketer to engage buyers through email, since they have to sign up for an account with their email address.

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Algopix

OCTOBER 24, 2022

AliExpress , their platform for B2C sales, is also a great option for selling products internationally. The US-based social selling platform dubs itself as “stylish products for savvy customers” and is focused mostly on fashion, electronics, and home decor. . Walmart Marketplace. Open Sky (North America).

eCommerce 60

eCommerce Outdoor Shipping Costs Merchant Services 60

Kissmetrics

OCTOBER 8, 2020

For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. But a consistent weekly plan enables your team to establish a routine and consistently finish their tasks.

Marketing 363

Marketing Social Media Document Article 363

GetElastic

NOVEMBER 14, 2019

API communication (REST API/JSON): the middle layer that ensures API calls take place in an orchestrated fashion. Truthfully, B2C commerce is continuously expanding and B2B is catching on. Which would allow you to go live in 30-90 days.

B2B 118

B2B eCommerce Mobile B2C 118

Optimizely

JUNE 12, 2019

But she had years of experience working at Naturally Curly, an early content and commerce haircare company, as well as Shoptiques, a YCombinator fashion company. She launched Doris Sleep , an ethically-made pillow company, just last year while still working at her previous role at Big Commerce.

Marketing 150

Marketing Fashion eCommerce Customer 150