How Ecommerce Retailers Can Prepare Now for Back-to-School 2022
Retail TouchPoints
JUNE 23, 2022
The survey found that while 18% of Gen Z consumers — college-age adults between 18 and 24 — want to see featured items picked just for them online rather than shopping in stores, older consumers don’t care as much about personalization. The takeaway here is to know your customer base so you know how much to invest in personalization.
252 
Let's personalize your content