GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Key figures show that: The forecasted AI annual growth rate between 2020 and 2027 is 33.2%.

B2B 146

B2B eCommerce Customer SEO 146

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. 28% of marketers use automation in their PPC advertising efforts. Social media has a wide variety of valuable purposes for consumers, making it a key channel for brand discovery and awareness marketing.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

FEBRUARY 16, 2023

With all the uncertainty at the start of the pandemic, consumers felt apprehensive about spending their discretionary income. This resulted in high amounts of unsold non-essential consumer goods, which meant retailers had too much inventory that wasn’t being purchased. Nationwide Advisor Blog, How Has the Pandemic Impacted Inflation.

eCommerce 78

eCommerce Food and Beverages Supplies White Paper 78