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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

This type of one-to-one proactive outreach about highly relevant topics is effective in driving return visits and sales of high-margin full-price items. Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue.

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Retail Media: Everything You Need to Know

Retail TouchPoints

And those numbers will only grow, with Group M predicting that retail media advertising will increase 60% by 2027, exceeding the expected growth for all digital advertising. ad spending by 2027. Even just with the cooler aisle to start, that gives you much more data to show measurement and make that media more efficient.

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Point of Sale Features for Multichannel Retailers: Key Features To Consider

Korona

Despite the sheer diversity of all these channels, one crucial tool can synchronize sales and customer data across these platforms: POS software. Point of sales for multichannel retailers has specific features you need to look for. Owners can access any of their store’s data without being present on-site.