Clean Data, Clean Planet: How Online Retailers can use Data Analytics to Reduce Their Carbon Footprint
Retail TouchPoints
SEPTEMBER 2, 2022
Predictive analytics takes things a step further. Based on social media analysis on consumer sentiment. Approximately 40% to 60% of consumers cite plastic packaging as an important aspect of sustainable consumption. They also put it in first place when given a list of environmental concerns pertaining to retailing.
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