The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides
BigCommerce
JUNE 22, 2017
Frequency is measured as the number of order per year from each customer. For some businesses, their best customers order monthly and for other replenishables-oriented businesses, their best customers order weekly. Monetary analysis is the total order value over a period of time –– typically a over a year.
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