eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs
Inflow Insights
JANUARY 15, 2020
That said, tracking too many metrics can make a thorough analysis difficult. Search Engine Optimization (SEO). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. Bounce Rate and Cart Abandonment.
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