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8 Best Ecommerce Analytics Tools

Omnisend

Because data itself is useless without context, you need to ensure that you have a good analytics tool that is custom-made for ecommerce. In this article, we’ll present some of the best ecommerce analytics tools on the market, checking out their various features, goals, and pros and cons of each.

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10 ecommerce metrics & KPIs you must measure in 2022

Omnisend

In this article, we’ll show you what top ecommerce KPIs (Key Performance Indicators) and metrics you should track and optimize to build your ecommerce empire. What are ecommerce metrics & KPIs? Metrics and KPIs play a crucial role in any ecommerce marketing strategy. Customer retention rate (CRR).

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How To Optimize Your Ecommerce Sales Funnel for More Revenue

Optimizely

Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon.

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How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. You can clearly see the number of new vs. returning customers. Final Word.