How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]
ROI Revolution
OCTOBER 1, 2020
The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. According to recent research from the Commerce Department, apparel sales were down 20% YoY in July 2020 after a 20% decline in June.
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