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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

SEPTEMBER 15, 2016

As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market.

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Apparel Mobile Consumer Marketing

10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

AUGUST 22, 2023

Ecommerce continues to rapidly gain market share year after year. To stay competitive in this fast-paced environment, online retailers need to closely track and analyze key performance indicators (KPIs) that measure the health and success of their business. It measures leakage in the purchase funnel.

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