Article Conversion Optimization Customer Loyalty Multichannel 
BigCommerce
JUNE 22, 2017
RFM analysis can also help you create segments that identify inactive customers. For multichannel retailers, RFM scores should be calculated by channel in order to better understand the quality of customers per channel. Then, double down on those channels for look-a-like cohorts to drive net new customers.
SellBrite
FEBRUARY 26, 2017
A multichannel inventory management tool like Sellbrite. A conversion optimization tool like Spently. We have a number of blog posts that will help teach you how to leverage your customers and supporters. Article #2: How to Turn Your Customers Into Repeat Buyers: An Actionable Guide (5-minute read).
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