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Price Parity vs. Dynamic Pricing: Which Is Best for Multichannel Brands?

ecomdash

In this article, we discuss the pros and cons of price parity and dynamic pricing, how they affect your ecommerce brand, and which repricers to use if you choose that route. Customer Loyalty vs. Profits? . It helps to understand it if we boil it down to the heart of the debate: do you prefer customer loyalty or profits?

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How Automation Transforms the Post-Purchase Customer Experience

lateshipment

This approach can save time and labor while improving the customer experience. Seamless returns experiences can help businesses throughout the multichannel ecommerce journey to create loyal customers and redefine returns as a growth driver. Collecting Customer Feedback. Providing a World-Class Customer Experience.

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Google Shopping Strategies to Fight Amazon

Optimizely

A version of this post appeared on Multichannel Merchant. . While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels. Amazon is tough to beat. But it’s no longer the only game in town. Amazon doesn’t care about your brand at all.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . You’ll understand not only your acquisition costs, but also the ROI of your campaigns to drive long-term customer loyalty. Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels?

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57 Must-Have Tools For Scaling Your Ecommerce Business

SellBrite

BuzzSumo – To develop compelling content that attracts new customers, you can use BuzzSumo to come up with the right blog post ideas. With BuzzSumo, you can search for a specific topic and see the most popular articles written about that topic. We sell drones, radio-controlled cars, and replacement parts for pretty much anything RC.

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How to Take Your Brand Direct to Consumer

BigCommerce

Direct to consumer means you are selling your product directly to your end customers without third-party retailers, wholesalers, or other middlemen. The model of the multichannel retailer is failing, and it’s falling apart because the margins are small. You have to think about customer loyalty. The writing is on the wall.

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The 6 best SMSBump alternatives for 2023 (free and paid)

Omnisend

SMS automation: SMSBump offers pre-built automation workflows but lacks multichannel integration like Omnisend. Here’s what Omnisend’s customer support options include: 24/7 email and chat support for customers on all plans, including the free plan. Customer success manager from $400 for both Standard and Pro plans.