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The State of Paid Search & PPC Strategy

ROI Revolution

In 2021, CPCs for search ads ranged from $1.40 across different categories, with legal services ($8.67), dental services ($6.49), and home & home improvement ($5.75) ranking as the most expensive categories. Sports & recreation ($1.73), arts & entertainment ($1.60), and travel ($1.40) were the least expensive.

PPC 78
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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

Based on your budget, market, and audience metrics, Albert can create and run your campaigns while continuing to make improvements to them. What lands Albert on the list of the best AI marketing tools is its ability to plan, build, and optimize your pre-existing strategies through a single platform.

Marketing 118
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How to Find Specialized Marketing Agencies

Kissmetrics

Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Is it possible for you to employ new staff to improve your marketing activities? Marketing Strategy.

Marketing 254
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How To Find An Ecommerce Niche You Can Dominate

eCommerce CEO

You can also use this search market research tool and use a repeatable process to understand the realistic rank potential of your target keywords. For example, it’s too narrow if only 50-year-old female professors of Art that are living in Reno experience the problem you want to solve. Think of things you can improve.

eCommerce 103
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4% 10/7 update.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Products in the arts and entertainment category saw the greatest growth at nearly 200%, followed closely by food, beverages, and tobacco at closer to 180%. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. February 11 update.

eCommerce 148