The State of Paid Search & PPC Strategy
ROI Revolution
JUNE 17, 2022
In 2021, CPCs for search ads ranged from $1.40 across different categories, with legal services ($8.67), dental services ($6.49), and home & home improvement ($5.75) ranking as the most expensive categories. Sports & recreation ($1.73), arts & entertainment ($1.60), and travel ($1.40) were the least expensive.
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