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What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

It’s not uncommon to have a team meeting in Guns N’ Roses or an afternoon phone call in Jackson Browne. Here at Forrester, we love all things music. Each office floor has a different musical theme and all the rooms are named after popular musicians of the time. So, it seems natural to think of […].

Marketing 359
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5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

Kissmetrics

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. Or even intuitive. Hint, hint.

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6 of the Best Ecommerce Platforms and Solutions 2020: Wix vs Shopify vs Volusion vs BigCommerce vs Big Cartel vs 3dcart vs Ecwid

Ecommerce Platforms

Business leaders can run multi-channel advertising campaigns with Wix, improve their sales outcomes, and publish content easily too. All of that starting at the price of $29 / month, or as low as $9 / month if you're okay with not having an online storefront but instead selling via social media and other channels. No time to read?

3dcart 272
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5 Top Ecommerce Fulfillment Service Centers Compared

eCommerce CEO

An ecommerce fulfillment provider specializes in these services. Making the decision to outsource fulfillment is a big step. In this post, we’ll guide you on how to choose the right fulfillment provider. What to Look for in an Ecommerce Fulfillment Solution. Here’s an overview of the different services to look for: Easy Integrations.

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Best Email Marketing Services

Kissmetrics

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. That’s earning $38 for every dollar spent. Every step.

Marketing 362
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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

The solution is relevant to both B2B and B2C brands and can seamlessly replace or enhance your current integrations, processes, plugins, and systems. Large scale enterprises are in the same competing space as midsize and small businesses and this makes the competition a lot more difficult to overcome. Let's get started.

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Start to Finish Guide: How to Use LinkedIn Ads to Generate Sales

Kissmetrics

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. Are you ready to start using LinkedIn Ads as a potential customer acquisition channel for your business? Let’s begin. Step #1: Decide Who You Want to Reach. Assessing Current Customers.