eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs
Inflow Insights
JANUARY 15, 2020
Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Search Engine Optimization (SEO). Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. So, how do we frame thinking around PPC?
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