B2B Conversion Optimization PPC Strategy 
ROI Revolution
MAY 20, 2020
If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. Fill Your Funnel Using Brand Awareness Strategies. Facebook Advertising Strategies During COVID-19.
Inflow Insights
JANUARY 15, 2020
Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.
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Kissmetrics
FEBRUARY 4, 2021
From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. Although Neil’s early experience was in entrepreneurship rather than marketing, he quickly learned the companies he founded had more success when he was the one running the marketing strategy. Want to know more?
Kissmetrics
OCTOBER 16, 2017
Conversion optimization works. A brand new strategy or tactic to implement. And yet PPC got no credit. Despite the fact that PPC probably drove an overwhelming number of the calls (based on the data we saw earlier.). We couldn’t even track PPC leads accurately because of the issues above. The timing was bad.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.
ROI Revolution
JULY 2, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. Published March 12, 2020. 6/23 update. 6/16 update.
ROI Revolution
OCTOBER 1, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies.
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