Retail TouchPoints

JULY 4, 2022

By seeing user data instead of sessions, you can home in on what’s working for you and what’s not — in turn better informing your business strategy. Today he leads a team of more than 25 PPC, SEO and conversion optimization specialists as a boutique, fully remote ecommerce marketing agency.

eCommerce 240

eCommerce SEO Events Recommendation 240

Inflow Insights

JANUARY 15, 2020

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

JULY 29, 2019

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. This gives us a narrower focus for optimizing our lead generation. In the next sections, I’ll dig into how we’re using the opportunity presented by natural growth.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Kissmetrics

JULY 12, 2017

They aren’t necessarily opposed to conversion rate optimization, they just don’t fully understand it. Therefore you’re going to be hard pressed to get them to double down on investments in your strategy. The whole principle of conversion optimization is to make the buy-in process easier for a prospective customer.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

BigCommerce

JUNE 27, 2017

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

Kissmetrics

JUNE 5, 2018

But, I never taught you how to think about SEO from a strategy standpoint because it’s much more complex than just ranking for highly sought after key terms. per click when it comes to PPC ads. So much so, Nationwide will still generate sales, but nowhere near the percentage of that AAA PPC landing page.

SEO 259

SEO PPC Blog Conversion Optimization 259

Inflow Insights

JULY 10, 2018

Note: Want help getting better results from your PPC campaigns? Knowing that return visitors convert at higher rates than first-time visitors, we’ve developed a strategy to take advantage of this segment. By using these strategies, we lowered the cost per acquisition for aviatorgear.com from $46 to $7. We can help.

PPC 108

PPC eCommerce Conversion Optimization Other 108

ROI Revolution

JULY 30, 2020

You can use search engine optimization (SEO) to ensure your products are showing up and looking their best to these shoppers. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. Amazon’s Rumored Summer Sale: Tips, Tricks, and Strategies.

SEO 78

SEO PPC Retail Conversion Optimization 78

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. We’ve compiled a list of 10 insider tips to help you create a solid marketing strategy that will boost your eCommerce sales this holiday season. 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

eCommerce Training Academy

MAY 1, 2020

They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers. Generating targeted traffic.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Kissmetrics

FEBRUARY 4, 2021

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. Although Neil’s early experience was in entrepreneurship rather than marketing, he quickly learned the companies he founded had more success when he was the one running the marketing strategy. Sound appealing?

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

SEPTEMBER 16, 2019

To use your chat in a way that helps drive more conversions, take a look at our list of best practices below. Note: If you want our conversion experts to evaluate your chat implementation, or help you find a strategy for increasing your eCommerce conversion rate, you can reach out to us here. Conclusion.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. The solution? Don’t have seasonality data to compare?

Channel 113

Channel Mobile eCommerce PPC 113

Inflow Insights

DECEMBER 26, 2018

Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. Let us create a custom strategy for your business. A PPC agency might run three ads a week, then rotate them on your behalf. Or a CRO agency might run one conversion test every three weeks. Get started now.

eCommerce 117

eCommerce Article PPC Improvements 117

VTNS Solutions

JUNE 9, 2019

Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Conversion Optimization Insights and Resources. Use this conversion optimization resources to start making more money. Here you will find reference to. So here you go.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Ecommerce Platforms

MARCH 2, 2022

At the heart of the Unbounce platform is the Conversion Intelligence Platform, where you’ll find a combination of machine learning insights and landing-page building tools to help you build and optimize your conversion strategy.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

Inflow Insights

MAY 3, 2019

In this guide, we’re going to share the strategies and tactics we use to help our clients set up and run top-performing Google Shopping campaigns. Google Merchant Center is where your product data feed lives and Google Ads is where you can build and optimize your campaigns, set your budget and adjust your bid strategy.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

ROI Revolution

JUNE 3, 2020

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88

PPC SEO Automotive Mobile 88

Inflow Insights

DECEMBER 8, 2021

Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. Instead, you need a comprehensive audit that includes several smaller audits of individual aspects of your digital marketing strategy. PPC Metrics. Goals Conversions Revenue Traffic Sources.

Improvements 106

Improvements Marketing PPC SEO 106

Demac Media

JULY 31, 2017

When it comes to attracting and retaining your target customers, retailers need not look further than implementing right digital marketing strategy to see rapid, exponential growth online. Intelligent Digital Marketing. Related: Why a Holistic SEM Approach Makes for Guaranteed Growth. The Results.

Marketing 48

Marketing Magento PPC Apparel 48

Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. Because these strategies all fall inside two of Google’s main product offerings, we’ve split this guide up into two parts: Part 1: Google Shopping ads.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

MAY 20, 2020

If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. Fill Your Funnel Using Brand Awareness Strategies. Facebook Advertising Strategies During COVID-19.

PPC 144

PPC Mobile B2B Shipping Costs 144

Inflow Insights

JUNE 9, 2020

Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Optimization Metrics. What is a Marketing Audit.

PPC 82

PPC Marketing SEO Shipping Costs 82

Payoneer

OCTOBER 9, 2018

Many business owners who decide to digitize their business may struggle with conversion these days. While they have put considerable effort into their SEO and have even tried to do some PPC advertising, they still have yet to polish their website in terms of conversion optimization.

SEO 20

SEO PPC Shopping Carts Conversion Optimization 20

Kissmetrics

OCTOBER 16, 2017

Conversion optimization works. A brand new strategy or tactic to implement. And yet PPC got no credit. Despite the fact that PPC probably drove an overwhelming number of the calls (based on the data we saw earlier.). We couldn’t even track PPC leads accurately because of the issues above. The timing was bad.

Marketing 211

Marketing PPC Other Customer 211

Inflow Insights

NOVEMBER 14, 2019

In past posts, we’ve outlined: How to develop a content marketing strategy for eCommerce websites. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. PPC can help your website to reclaim real estate in the SERPs with more certainty than the above strategies.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Retail TouchPoints

APRIL 13, 2021

Meeting Google’s new standards should be just one aspect of a larger, comprehensive SEO strategy for your site — which includes creating high-quality content that educates and persuades your customers. Continue producing high-quality content. Your retail site doesn’t need to live or die by Core Web Vitals scores.

SEO 160

SEO Improvements Mobile Recommendation 160

BigCommerce

JUNE 27, 2017

Non-commercial and non-direct-revenue-generating websites can benefit from conversion optimization. CRO isn’t free, though, so if you depend on creating positive ROI, you may see negative net effects from spending money to optimize a site that’s not directly generating revenue. And CRO isn’t just applicable to ecommerce.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

ROI Revolution

MAY 4, 2020

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. If you want to take your SEO and PPC efforts to the next level, register here ! Conversion Optimization During COVID-19. Google Traffic.

eCommerce 97

eCommerce Social Media Games Supplies 97

Kissmetrics

OCTOBER 6, 2020

While other agencies provide A-to-Z support covering design, optimization, and promotion, Inflow focuses exclusively on the marketing and advertising side. They offer SEO, PPC, paid social, and CRO services. They prioritize search engine optimization, conversion optimization, and pay per click management in that order.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

ROI Revolution

DECEMBER 20, 2017

Once you’ve got that figured out, then you can optimize for other devices as well. But mobile can no longer be a backburner strategy. Download our 2017 Q4 Mobile-First Report to uncover the strategies that will win the day. This is where user-generated content can be essential to a successful marketing strategy.

eCommerce 60

eCommerce Mobile PPC SEO 60

BigCommerce

JUNE 27, 2017

This means the entire campaign strategy should revolve around the ad campaign → landing page match. Are they just the ones that have an ad or PPC campaign linked to them? This means that, for the purposes of design and optimization, you should treat each and every page on your site as a landing page.

eCommerce 258

eCommerce Information Shipping Costs PPC 258

Inflow Insights

APRIL 2, 2019

When most people think about optimizing their Google Shopping ads, they focus on optimizing their campaigns, bid strategy, and execution. While this is important, we’d argue that the more significant wins come from optimizing your data feed. Optimize These Five Most Important Attributes.

Merchant Services 98

Merchant Services Information Reference Recommendation 98

eCommerce CEO

AUGUST 19, 2017

Combined with a smart marketing strategy, the right tools and ecommerce marketing tips can grow your online store. I use Ahrefs for understanding the web marketing strategies of ecommerce sites. You can easily figure out a competitor’s marketing strategy by looking at their backlinks. to a yearly fee of $5,499.50

Shipping Costs 88

Shipping Costs eCommerce Payment Services Merchant Services 88

Ecommerce Platforms

MARCH 9, 2020

The dropshipping selling strategy allows the online business owner to decamp from upfront costs similar to those incurred by retailers who run storefronts. Most savvy dropshippers adopt a rebranding strategy where the product is packaged using their designs and logo. This cuts down your operational costs by far.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

MARCH 2, 2021

We’ll unearth advertising strategies brands like yours are using to sell more products and reach the 90% of Americans who shop at Walmart. The coronavirus pandemic forced brands to pivot their 2020 ecommerce strategies immensely to cope with consumers’ constantly shifting behavior. Register here! January 28 update. January 12 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

OCTOBER 1, 2020

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. 9/28 update. QoQ increase. 6/23 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193