Remove B2B Remove Customer Data Remove EDI Remove Shipping Costs
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Understandably, this decision has wide-ranging implications –– to your customers in engaging with your brand and reducing friction of getting the product they need, to your employees that have to implement campaign strategies, and to your bottom line in terms of sales growth as well as cost of maintenance and installation.

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Once other factors are added like trying to manage multiple price lists, geographic locations, languages, currencies, promotions, etc. Inefficient processes, resulting in higher costs. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Custom Build a PIM.