article thumbnail

Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60
article thumbnail

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Get more flexibility and customization from your ecommerce platform. Bring B2B Complexity Online. The cart or the SaaS platform manages PCI compliance for the brand, as well as checkout best practices, and pulls on APIs or EDIs to sync with other decoupled solutions to ensure brand data is updated across the board.

article thumbnail

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

The only 3 systems scaling brands need for seamless data orchestration, including product, accounting and customer data. Clarion Safety Systems Bridges Online and Offline B2B Sales. Customer Relationship Management (CRM) Integration. Product Feeds and Electronic Data Interchange (EDI).