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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60
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My view from MAGIC: Smiles and hope amidst dramatic changes of retail

Talkoot

Several of the seminars I attended changed my whole perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix. She used examples like shifting from an omnichannel mindset (data, distribution, etc.) Omnichannel is obsolete. It’s no longer B2B and B2C; it’s now all ecommerce.

Seminar 60
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Top 7 Drip alternatives for email marketing in 2023

Omnisend

You can set up automated email sequences based on specific customer activities. These are called triggers and include certain actions, such as customer signup, cart abandonment, buying habits, etc. Segmentation : Drip makes it simple to segment email lists based on factors like location, buying history, and customer interests.

Marketing 158
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer. 6 Proven Lead Generation Hacks.

Webinar 349