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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

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Holiday Ecommerce Strategies

ROI Revolution

One of your brand’s top priorities when preparing for the Cyber 5 surge in traffic will be to optimize for mobile. Just like in all other facets of digital marketing, a mobile-first mindset during Cyber 5 will bring you more profitable success and lead to more satisfied, returning customers. Avoid These Marketing Pitfalls.

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Consumer Privacy & Ecommerce Trends, Stats, & News [January 2022]

ROI Revolution

In December 2021, LinkedIn introduced an option called Group Identity for B2B to help advertisers reach targeted audiences without tracking individuals’ data. Facebook mobile ad spend shrinking on iPhones post-iOS 14.5. For iOS, US Facebook mobile ad spend was up only 3% year-over-year in August. December 1. November 10.