article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
article thumbnail

A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 SEM strategies B2B organizations need to be deploying

GetElastic

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138
article thumbnail

How To Choose A BigCommerce Agency To Work With

Groove

Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow. Our marketing team executes customized strategies, like email automation and video webinars, to increase conversions and customer loyalty.

article thumbnail

Account-Based Marketing: Past, Present, and Future

Kissmetrics

Account-based marketing is a B2B marketing strategy where the sales and marketing teams work together to find the most qualified accounts to become customers. You can create a webinar dedicated to marketing for custom kayak companies. Even better than a webinar is a live event in-person. What Is Account-Based Marketing?

article thumbnail

9 AI Tools for Successful Marketing Funnels

Kissmetrics

Systeme also offers three paid plans, including: Startup $27/month: Up to 5,000 contacts Webinar $47/month: Up to 10,000 contacts Enterprise $97/month: Up to 15,000 contacts. The modules include: Email outreach: $795/month Social outreach: $495/month Retargeting ads: $395/month PPC ads: $395/month Sales chatbot: $95/month.

Marketing 290
article thumbnail

The Top 6 Traffic Sources for Your Ecommerce Business

FastSpring

Twitter’s short-message style tends to attract young, educated, busy tech-centric people, which is why its advertising success stories include so many B2B and SaaS businesses. Paid advertising, also known as pay-per-click (PPC), is an easy and inexpensive way to direct traffic to your site. Twitter — About one-quarter of U.S.