article thumbnail

How Purchasing Behavior Differs by Generations

ecomdash

In order to stay relevant in any marketplace, it’s essential for small businesses to fully understand consumers’ purchasing preferences. Once they’ve made their selection, your job is not done — according to the Baymard Institute, some 70% of shopping carts are abandoned. Gen Xers Do In-Depth Research. Final Thoughts.

article thumbnail

Emerging or Enterprise: Choosing Between Ecommerce Platforms

Blue Acorn

These are just a few of the questions retailers must answer before deciding not just what ecommerce platform to use now, but which one will be the best solution for them in the future. Great for small businesses testing the water. Few if any features for B2B. Few if any features for B2B. Not ideal for scaling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The Number 1 SaaS Ecommerce Platform Internet Retailer’s 2018 survey found BigCommerce to be the #1 SaaS ecommerce platform preferred by mid-market and enterprise retailers. SaaS ecommerce platforms remove much of the complexity from running an online business because instead of managing the software yourself. And much more.

article thumbnail

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Because a lot happens in a year within retail and ecommerce. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Shopping Cart: Recommend products based on the current contents of a customer’s cart or wishlist. Orion Cooler.

eCommerce 419
article thumbnail

33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

It took a year of testing to get this down, but now John and Shari sit on the Facebook Small Business Advisory board –– helping to educate even the Facebook team on how to personalize ads based on cohorts to drive ridiculously high Return on Ad Spend (ROAS). How to Activate Millennial B2B Buyers. The tools they use to do this?

article thumbnail

What is Omnichannel Commerce (with Examples)

Smile.io

Retail and commerce have changed. Omnichannel commerce is the approach of an integrated strategy for a business that unites multichannel methods of retail into one channel. A customer has an item in their cart, shopping on an app. Specifically how we shop has changed drastically over the past two years alone.

article thumbnail

Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)

Ecommerce Platforms

64% of small businesses already use email marketing. A survey conducted by CampaignMonitor into 1,000 businesses found that 64% of small businesses are already using email to reach their target audience. 3 Abandoned cart emails lead to 69% more orders. B2B Email Marketing Statistics. billion in 2025.

Marketing 196