B2C Case Study eCommerce Marketing Multi-channel 
Kissmetrics
JUNE 23, 2020
Introducing E-Commerce Unlocked. Over the next 4 weeks, I am going to teach you how to market an e-commerce website. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked.
GetElastic
SEPTEMBER 1, 2021
Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).
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Optimizely
AUGUST 15, 2018
Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.
BigCommerce
JULY 11, 2017
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.
Retail TouchPoints
MARCH 30, 2023
The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. You own it and are in charge of the stack [rather than being] locked into a vendor’s roadmap.” View the session on demand.
Ecommerce Platforms
FEBRUARY 27, 2023
Define key metrics Depending on the channel you’re choosing, you have to define what you’re planning to achieve. 9 Inbound Strategies for Ecommerce Inbound marketing is all about creating something your clients would love to see, whether it’s something recreational or informational. Webinars Webinars are hard to run.
BigCommerce
AUGUST 8, 2017
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). Social media advertising.
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