Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. B2B eCommerce Marketing Strategies for PPC. We’ll break these into three sections: SEO Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. Increase the price: Start with your lowest price for an offer, and slowly increase it each day. Offer free shipping or a discount: Cash in on the psychology of free stuff to lure in more sales.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Content Pruning Case Study #2. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. More choice and competition around shipping and payment options. There are lots of ways you can get your message across.

B2B 148

B2B eCommerce Payment Services SEO 148

Omnisend

JANUARY 5, 2024

Get started with Omnisend today See pricing Still not convinced about the importance of a website? They also offer exclusive integration capabilities with popular ecommerce platforms like Shopify , WooCommerce, API2Cart, and other features like payment gateways, SEO, and shipping management. SEO is your best bet.

eCommerce 88

eCommerce Payment Services SEO Social Media 88