Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

BigCommerce

FEBRUARY 13, 2018

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

BigCommerce

APRIL 24, 2018

Get more flexibility and customization from your ecommerce platform. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. CaaS ecommerce platforms. How do you import/export catalog & customer data? Are Custom Product Attributes supported?

eCommerce Platforms 419

eCommerce Platforms Payment Services Shipping Costs eCommerce 419

Kibo

NOVEMBER 23, 2021

CDPs aggregate large amounts of customer data and help companies create personalization experiences. But collecting and centralizing data is only the first step in creating personalized experiences. Data-readiness should be your next determining factor. You’ll also need resources to act on the data (e.g.,

Customer Data 62

Customer Data Technology eCommerce Technology Omnichannel 62

BigCommerce

AUGUST 15, 2018

Mid-market and enterprise organizations with large, complex product catalogs often suffer the most as they add and edit volumes of products at a rapid pace across multiple channels. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Multi-channel automation.

Information 212

Information Management Merchant Services Multi-channel 212

BigCommerce

OCTOBER 20, 2017

Integrate Your Systems for Multi-channel Selling. The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Let’s dive in. .

B2B 251

B2B eCommerce Payment Services Multi-channel 251