Optimizely

JANUARY 10, 2019

The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Retail TouchPoints

JUNE 15, 2023

One of the big takeaways from his keynote at the 2023 Retail Innovation Conference & Expo in Chicago was about the importance of thinking outside the box as a way to stand out from the crowd: “Don’t just check boxes; create new boxes to check.” Hearing customers’ excitement and their frustration helps us make better decisions.

B2C 275

B2C Customer Loyalty B2B Customer 275

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

Technology 261

Technology Retail Customer Experience Presentation 261

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. AI is here, but the experience is not amazing just yet. AI is still not fully autonomous. “AI

B2C 150

B2C Omnichannel Channel Customer Experience 150

BigCommerce

NOVEMBER 13, 2017

Customer Loyalty. Customer Lifetime Value. What we got back were hundreds of submissions from online brands building visionary developments that drive growth opportunities, solve business challenges, and deliver outstanding customer experiences above and beyond traditional online retail. Time Saved. Money Saved.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

Optimizely

AUGUST 9, 2018

Whether you couldn’t attend the conference yourself, or you couldn’t see every session you wanted while you were there, we’ve got you covered. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150