What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data
Retail TouchPoints
DECEMBER 14, 2021
There’s been a similar situation in terms of the distribution of all manner of consumer goods. That’s a dramatic shift in the way people are acquiring consumer goods. Just as you couldn’t advertise on every TV show, you can’t have a retail plan that is used in every type of B2C store; you have to make choices.
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