B2C Consumer Customer Retention Multichannel 
Kissmetrics
FEBRUARY 24, 2021
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?
Ecommerce Platforms
NOVEMBER 11, 2019
With the B2C structure, a business owner aims at addressing a particular audience directly. In any case, the fact in issue here is to understand how practical it is for customers to come back and make a purchase, times without number. Think of it this way: You own a brand that’s closely linked to a particular customer base.
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ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. 73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). 39% of US consumers say they’ve used their smartphone more during lockdown ( Twigby ).
ROI Revolution
AUGUST 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Consumer spending habits returning to normal. billion in consumer spending in Q2. Visa found that 53% of consumers were spending more in June 2021 than in June 2020. Still, overall, 62.5%
ROI Revolution
DECEMBER 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. But don’t go thinking that consumers are shopping online less this holiday season than in years past.
ROI Revolution
OCTOBER 1, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. Last updated October 1, 2020. 9/28 update. QoQ increase. 9/14 update.
ROI Revolution
JANUARY 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. Last updated January 5, 2021. December 31 update.
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