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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. Conversion Optimization During COVID-19. Know Your Devices. SEO Checklist for COVID-19.

PPC 144
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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. Note: Do You Trust the Reliability of Your Google Analytics Data? A full 12 months of data is even better when you’re in a seasonal industry.).

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. New COVID-19 data + stats. New COVID-19 data + stats. Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data). Last updated March 2, 2021.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. Last updated October 1, 2020. 9/28 update. QoQ increase. 8/28 update.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. More new COVID-19 trends + data. New COVID-19 data + stats. We’ll dive into: .

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. The COVID-19 pandemic will lead to an additional $40 billion in online holiday revenue over November and December 2020, according to new data from Digital Commerce 360. Last updated December 3, 2020.

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments up from 17% just three months before in March. Last updated January 5, 2021. 12/29 update.

eCommerce 147