B2C Conversion Optimization PPC SEO 
Kissmetrics
JUNE 5, 2018
Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money. Here’s how I taught people how to do SEO over the years.
ROI Revolution
MAY 20, 2020
If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. SEO Checklist for COVID-19. Conversion Optimization During COVID-19. Know Your Devices.
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Inflow Insights
APRIL 16, 2019
Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. 12 – Product SKU’s, Part-Numbers, and Model Numbers Are a PPC Specialist’s Dream. All you need to participate here is a product feed and an eCommerce website.
ROI Revolution
OCTOBER 1, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. 9/28 update.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Last updated March 2, 2021.
ROI Revolution
JULY 2, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Last updated July 2, 2020. 6/23 update.
ROI Revolution
AUGUST 4, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. 8/4 update.
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