Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

MAY 18, 2021

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. CRO programs can also improve SEO efforts, as they improve page load times , on-page performance , UX/UI, and readability. Any business looking to improve its online conversions or SEO can benefit from a CRO program.

eCommerce 280

eCommerce SEO Improvements Document 280

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

GetElastic

SEPTEMBER 15, 2021

However, it is important that B2B organizations do not become trapped in a B2C personalization mindset. While B2C personalization is based on driving revenue through transactions, B2B personalization drives revenue by optimizing efficiency. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Tip #1: Make sure your customers can find you online by investing in SEO.

B2B 147

B2B eCommerce Payment Services SEO 147

Kissmetrics

FEBRUARY 23, 2021

As I mentioned at the start of this article, they are very affordable and are less competitive than Facebook ads or Google PPC ads. In that case, you’re better off spending your advertising budget on Facebook ads or Google ads, or even investing in SEO. I highly recommend businesses experiment with sponsored Snapchat filters.

Social Media 266

Social Media Recommendation Consumer PPC 266

BigCommerce

AUGUST 10, 2018

Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Your SEO will need to be top notch. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Nurture customers through a longer buying cycle.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

ROI Revolution

MARCH 4, 2020

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up-to-date with emerging trends. Listen instantly here!

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

JANUARY 3, 2020

These posts covered a wide range of topics, from recaps of events like Amazon Prime Day & Google Marketing Live to major trends in digital marketing like machine learning & Google Smart Shopping to optimization tactics around local SEO & keyword research. Listen instantly here! Upcoming 2020 Reports.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

ROI Revolution

MAY 20, 2020

If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. SEO Checklist for COVID-19. Know Your Devices. Fill Your Funnel Using Brand Awareness Strategies.

PPC 144

PPC Mobile B2B Shipping Costs 144

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. In my mind, there have been three major phases in SEO. Think about those SEO basics as a qualifying competition you have to win to prove you deserve a chance at the Olympics –– or at even playing the game.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Kissmetrics

MARCH 2, 2018

AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base. On the B2C side of things, welcome emails generate 320% more revenue than general promotional messages. SEO has changed dramatically in the past ten years. SERPs is the one-stop shop for competitive SEO insights.

Social Media 206

Social Media Multi-channel Channel SEO 206

ROI Revolution

JANUARY 27, 2020

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . Expect personality, witty banter, priceless insights, and fascinating facts that will keep you up-to-date with emerging trends. Listen instantly here!

Marketing 78

Marketing Shipping Costs Social Media Games 78

ROI Revolution

NOVEMBER 27, 2019

Each fast-paced episode has several educational segments, packed with insights for retailers & lead gen in B2B & B2C that cover a range of services including PPC, Social Media, SEO, CRO, and Amazon Advertising. Listen here! Brand Attribution Marketing: Upper-Funnel Branding for Ecommerce Marketers.

Marketing 78

Marketing eCommerce Social Media Gifts 78

Omnisend

JULY 26, 2023

Text abbreviations for business text messages The text abbreviation list below contains the popular text acronyms you can use in your business communication.

Games 60

Games B2B Clothing Events 60

Inflow Insights

APRIL 16, 2019

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. 12 – Product SKU’s, Part-Numbers, and Model Numbers Are a PPC Specialist’s Dream. All you need to participate here is a product feed and an eCommerce website.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

FastSpring

JANUARY 8, 2019

Business to consumer (B2C). Pay Per Click (PPC). Search Engine Optimization (SEO). SEO is all about moving a webpage up the SERPs, so your website is clickable from position number 1 of page 1, or as close to that as possible. Business to business (B2B). Call to action (CTA). Search Engine Results Page (SERP).

Merchant Services 61

Merchant Services Payment Services Payments eCommerce 61

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Through a stellar content strategy. The end goal? Earned Media.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Through a stellar content strategy. The end goal? Earned Media.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

eCommerceFuel

FEBRUARY 17, 2017

We like to joke that we can turn off marketing today and we could still maintain half a million dollars in sales and SEO and then probably another half million just with our sales team. For us it started out in text marketing…not text marketing, excuse me, just standard Google PPC text ads.

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

Kissmetrics

FEBRUARY 19, 2018

In their 2018 annual report on content marketing , CMI discovered that only 38% of B2C businesses have a documented strategy. The same report found that B2C marketers: Use an average of five social media platforms, with Facebook, Twitter, LinkedIn, YouTube, and Instagram the top five choices. Backlinks and SEO go hand-in-hand.

Marketing 248

Marketing Social Media SEO Blog 248

Omnisend

JANUARY 5, 2024

SEO strategy Identify and incorporate target keywords and phrases your audience uses to search for products/ solutions. They also offer exclusive integration capabilities with popular ecommerce platforms like Shopify , WooCommerce, API2Cart, and other features like payment gateways, SEO, and shipping management.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

ROI Revolution

OCTOBER 1, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. 9/28 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Last updated March 2, 2021.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JULY 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Last updated July 2, 2020. 6/23 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

AUGUST 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. 8/4 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

SEPTEMBER 9, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. 9/9 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

NOVEMBER 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Last updated November 4, 2020. 6/23 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Last updated December 3, 2020. 6/23 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Last updated January 5, 2021.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. 6/23 update. Watch the video today!

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JUNE 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. 6/23 update. Watch the video today!

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. 6/23 update. Watch the video today!

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. 6/23 update. Watch the video today!

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. August 5, 11-11:30 AM: SEO + Retail Readiness. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. 6/23 update. Watch the video today!

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148