B2C Customer Data eCommerce Marketing Mobile 
GetElastic
NOVEMBER 26, 2018
B2B buyers want the same digital commerce experiences they are receiving on B2C channels. Here are three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.
Optimizely
AUGUST 9, 2018
For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.
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Optimizely
NOVEMBER 9, 2017
What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Get the Whitepaper Now.
SellBrite
JUNE 7, 2017
Here’s how to ace your loyalty program: Personalize – As our ability to hone in on relevant customer data increases, so does our ability to market targeted offers to customers. More and more, customers expect all brands to know what they like and to send them offers that are of value to them.
Optimizely
JANUARY 25, 2018
That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? One crucial word: data. Many ecommerce marketers struggle to get access to the data they need to make informed decisions and optimize their campaigns. If this sounds familiar to you, you’re not alone.
Optimizely
OCTOBER 9, 2017
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.
Ecommerce Platforms
OCTOBER 22, 2021
According to Statista, the UK has the biggest eCommerce market in Europe, with revenue reaching £693 billion in 2019, up from £677.8 UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. Pros: Shopify's themes are gorgeous and mobile responsive.
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