RTP blog

NOVEMBER 1, 2019

Giving customers improved ability to navigate within a store increases loyalty to the brand. And when adding AR-based navigation to customized, data-driven offers made in real time and a digital catalog, the benefits of AR-based navigation go far beyond simply helping customers get from point A to point B. Kearney survey.

Retail 150

Retail B2C Technology Presentation 150

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Sailthru

NOVEMBER 19, 2019

Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others. Traditional, scheduled campaigns are no longer enough.

Channel 74

Channel Management B2C Reference 74

Ecommerce Platforms

JULY 12, 2021

Typically, the B2C model focuses predominantly on fixed pricing, but that just doesn’t work here. With the ‘negotiation’ tool, you can provide customers the option of negotiating on product and logistics pricing – this is especially useful when selling second-hand items. . …and more. SouqBox Review: The Negotiation Tool.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. This may include visual, image-based messaging and mobile video that take advantage of always-on shoppers’ short attention spans and get to the point quickly.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. Perfecting the retail personalisation journey. And he’s not alone.

Games 59

Games Marketing Multi-channel B2C 59

Kibo

APRIL 26, 2022

Hybrid online/in-store/mobile shopping journeys are becoming the new normal. The front-end and back-end tools are separate, so your marketing team can create and deliver customized content (no coding skills required) while your developers can work separately on expanding and maintaining your website’s back-end functionality.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. Marketers ended up wrangling multiple tools: an ecommerce platform, an email service provider, mobile marketing software, paid ad platforms, and more. That’s why integrations are the key technology that will power B2C marketing in 2018.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

ESW

MAY 17, 2023

Additionally, B2B buyers want a website that is easy to use and mobile-friendly, with quick and easy product search and navigation. A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Ecommerce Platforms

FEBRUARY 23, 2021

Customer segmentation. B2B and mobile ecommerce. Order management and customer service. With customer data reports, you’ll have no problem collecting insights into the behavior of your customers. Customer data reports. B2B and B2C commerce functionality. Mobile shopping.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Omnisend

JANUARY 10, 2024

A WordPress development agency puts together a team of developers, coders, design experts, and testers to customize your WordPress website and launch it within a fixed timeline. Adopts a mobile-first approach to web development and delivers a unified website experience across devices. Then Fixel could be your pick.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

365 Retail

MAY 7, 2021

Furthermore, it’s not just retail that has been impacted by the urgent shift to e-commerce sales, several new industries, in both B2C and B2B sectors, alike have undergone a similar shift. The key here is to ensure these third party applications have robust privacy policies and are not monetising customer data to grow their business.

eCommerce 96

eCommerce Payment Services Merchant Services eCommerce Platforms 96

Onilab User Guides

FEBRUARY 15, 2019

Magento Adaptation for mobile. The world is going mobile and Magento is no exception. Here are the biggest takeaways for mobile e-commerce: Progressive web apps are considered to be the future of mobile shopping; Mobile optimization leads to an 8.6% Magento page builder. Adobe Experience Platform Connector.

Magento 53

Magento eCommerce Mobile eCommerce B2B 53

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Kibo

DECEMBER 14, 2021

Let’s dive into how brands can take advantage of the omnichannel customer journey, mobile experiences, social media, and corporate responsibility to reach and secure the millennial consumer today and into the future. Your website should load smoothly on mobile phones, tablets, desktop computers, laptops, and more.

Social Media 62

Social Media Retail Mobile Omnichannel 62

GetElastic

JANUARY 13, 2019

For example, enterprises are increasingly relying on chatbots, AI and emerging technology to assist customer enquiriesand sales. Gartner predicts that by 2021, more than 50% of enterprises will spend more per annum on chatbot creationthan traditional mobile app development.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

SellBrite

JUNE 7, 2017

Here’s how to ace your loyalty program: Personalize – As our ability to hone in on relevant customer data increases, so does our ability to market targeted offers to customers. More and more, customers expect all brands to know what they like and to send them offers that are of value to them.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

JANUARY 25, 2018

One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. For example, buyers could: Start off browsing anonymously on your mobile website.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Ecommerce Platforms

OCTOBER 22, 2021

UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. For instance, marketing, order fulfillment, analytics/customer data, etc. Pros: Shopify's themes are gorgeous and mobile responsive. You get access to 24/7 customer support.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

Optimizely

OCTOBER 9, 2017

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. . For other marketers, the real challenge is accessing the customer data. Mobile apps.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Ecommerce Platforms

AUGUST 9, 2021

Launched in 2009, entrepreneurs Jack Dorsey and Jim McKelvey created Square, a product that combined merchant services and mobile payments. Adyen proudly enables businesses of all types to accept and process payments, including B2C subscriptions, B2B deals, over-the-phone payments, and in-app and mobile payments. WooCommerce.

Merchant Services 203

Merchant Services Payment Services Payments Shopify 203

Optimizely

FEBRUARY 6, 2018

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

OCTOBER 26, 2017

Your loyal customers are likely to browse your site on their mobile phone, open an email in another browser, click a targeted ad on their work computer, and then make a purchase on their home laptop. And this is just one of the many paths of interaction that your customers could be taking. How do ecommerce customers buy today?

Customer 186

Customer B2C Customer Data Mobile 186

BigCommerce

FEBRUARY 13, 2018

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). What is Ecommerce? 2009 Square, Inc.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Fabric

NOVEMBER 2, 2023

A powerful enterprise e-commerce platform can ensure that page load and inventory retrieval speeds are lightning quick, while scalable infrastructure, high-performance caching and optimization, mobile responsiveness, and reliable uptime can lead to better conversions and higher sales.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Forrester eCommerce

APRIL 5, 2018

I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack.

Consumer 323

Consumer Marketing Mobile Customer Data 323

Ecommerce Platforms

OCTOBER 25, 2019

These days, the digital world, combined with mobile point of sale systems, easy eCommerce management options and a range of other tools means that it's easier than ever to launch your own business online. WePay's flexible API is now available for all manner of B2B, B2C, and P2P funding options. Mobile point of sale and flexible POS.

Merchant Services 80

Merchant Services Payment Services Payments POS 80

Kibo

OCTOBER 5, 2021

McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers. Real-Time Capabilities.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Forrester eCommerce

AUGUST 23, 2018

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […].

Consumer 170

Consumer Technology Blog Social Media 170

RTP blog

MAY 17, 2019

These systems include everything from managing inventory and staff to maintenance and customer data — any activity that keeps the shop running smoothly. The ideal retail operations ‘recipe’ can help retailers optimize their shop floor with three steps: automate operations, onboard the right tools and make data-driven decisions.

Operations 150

Operations Small Business Retail Retail Mobile 150

Optimizely

OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Mobile push notifications. That means keeping them engaged with your brand at all times.

Customer 306

Customer Channel B2C Omnichannel 306

Kibo

DECEMBER 8, 2022

This follows our earlier announcement of bring named the only Leader in The Forrester Wave : B2C Commerce Solutions, Q2 2022. You need to understand your objectives, what your customers want, and your own capabilities to develop and deploy systems,” said Brian. Evaluating Order Management Systems for B2C Companies.

Management 62

Management B2B B2C Fulfillment 62

Ecommerce Platforms

MARCH 9, 2023

Zoho CRM supports: B2C companies : B2C companies with shorter customer lifecycles can access features like instant surveys, lead management, marketing automation and more. The flexible software promises to bring the best “general purpose” solutions vertical-specific CRM systems under one roof.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

BigCommerce

APRIL 24, 2018

Get more flexibility and customization from your ecommerce platform. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. Mobile optimized site, checkout and full experience (out of the box) and fully customizable. How do you import/export catalog & customer data?

eCommerce Platforms 419

eCommerce Platforms Payment Services Shipping Costs eCommerce 419

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199