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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

More customer data from direct interaction with consumers . But it’s also like selling on marketplaces in that no B2B sale is made until a B2C conversion occurs, and brands are responsible for shipping. . And stay tuned for the launch of our new report launching in April to see the full Multichannel Commerce Framework. .

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

More customer data from direct interaction with consumers . But it’s also like selling on marketplaces in that no B2B sale is made until a B2C conversion occurs, and brands are responsible for shipping. . And stay tuned for the launch of our new report launching in April to see the full Multichannel Commerce Framework. .

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data.

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The 8 best Dotdigital alternatives for 2023 (free and paid)

Omnisend

Pros: Provides in-depth customer data to personalize campaigns Has a drag-and-drop, intuitive builder that makes email design easy Offers excellent customization and automation options Provides excellent customer support and learning resources. Includes advanced reporting & priority support.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Loyalty programs work to boost sales and keep your hard-earned customers coming back to you instead of going to your competition. According to the 2016 Bond Loyalty Report , 81 percent of customers say they are more likely to keep shopping with a brand that offers a loyalty program. Invite to your loyalty program.

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Zoho CRM Review (2023) – How Good Is It Actually?

Ecommerce Platforms

Zoho CRM supports: B2C companies : B2C companies with shorter customer lifecycles can access features like instant surveys, lead management, marketing automation and more. B2B companies : Zoho CRM supports B2B brands in maintaining and building stronger client relationships with deal tracking, payments, and reports.

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