Optimizely

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354

B2C Marketing B2B Article 354

Kissmetrics

NOVEMBER 30, 2020

Consider which support channels fit your customer’s needs. Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Knowing your customers saves you money and helps streamline your customer service process.

Live Chat 239

Live Chat Customer B2B Social Media 239

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Ecommerce Platforms

AUGUST 17, 2022

There’s access to built-in solutions for SEO and Facebook ads, as well as email marketing functionality and social media connections. Magento is a highly scalable solution for content management, where you can handle both B2B and B2C business needs from one convenient space. B2B and B2C content management supported.

Management 104

Management Payment Services Magento SEO 104

Kissmetrics

AUGUST 6, 2021

With that said, let’s dive into the five customer retention strategies you can use to grow your Ecommerce business. Understand the Customer Journey and Optimize Your Customer Experience Accordingly. One of the first steps to designing a customer retention strategy that works is to understand the customer journey.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

GetElastic

JUNE 9, 2022

fared well among customer service response and problem solving tailored to the client. Dynamic Yield helps companies quickly build and test personalized, optimized, and synchronized digital customer experiences. Their ideal customers are high growth B2B and B2C retailers in the $100M+ total revenue bracket.

eCommerce 78

eCommerce Recommendation Mobile Customer Data 78