B2C Customer Retention PPC Shopping Carts 
GetElastic
SEPTEMBER 15, 2021
Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.
Kissmetrics
MAY 18, 2021
From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. Other metrics, such as bounce rates, time on site, shopping cart abandonment , cost per conversion, and clicks should be considered when measuring the success of your CRO program. Conclusion.
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