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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Read the ebook.

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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

As many as 74% of successful B2C marketers utilize this method. It's a fantastic way of providing value to customers- so, get on the bandwagon! Obviously, customer retention is key to a successful online store; repeat customers are way more profitable than one-off purchasers. B2C- business to consumer.