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Getting Started with Behavioral Email Marketing

Kissmetrics

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention.

Marketing 275
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Read the ebook.

B2B 146
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What is First-Party Data and Why Focus on it in 2024

Smile.io

Ecommerce businesses can leverage it for a deeper understanding of customer preferences and create highly targeted marketing campaigns, ultimately boosting sales, conversions, and customer retention.   The Ultimate Guide to Customer Retention in 2023 This guide to customer retention has everything you need to know.

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The Importance of Pairing Analytics with Engagement

Kissmetrics

They tell us that the customer clicked on this, or bought that, but they don’t tell us anything about the customer experience that we’re all so keen to improve upon. But again, you’re trying to apply quantitative data to a very qualitative metric, so you’ll still be getting pieces of the puzzle rather than seeing the full picture.

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Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

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4 Ways SaaS Companies Can Retarget Visitors to Increase Conversions

FastSpring

By offering a time-sensitive discount, the potential customer that’s being retargeted will be more likely to think about signing up so they don’t miss out. It’s frustrating when your gated content like e-books or white papers receive a ton of traffic, but hardly any of it converts into paying customers.

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9 out of 10 Businesses Will Revamp Loyalty Programmes by 2027

365 Retail

89 % of businesses are planning to invest in new customer loyalty technology and approaches to improve their customers’ experience in 2024, following a turbulent year for customer retention as brands battled to retain customers amidst a spending crunch. greater than their investment.