What retailers can learn from the 2021 holiday shopping season
Kibo
FEBRUARY 28, 2022
Ecommerce drove seasonal growth, even for traditional retailers. The global eCommerce market more than doubled from 2015 to 2020, 8% to 18% respectively, according to data from CBRE. This gave the retail behemoth an advantage over (most) eCommerce-only retailers since their stores doubled as fulfillment centers.
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