B2C eCommerce Design Shipping Costs Subscription 
BigCommerce
MAY 4, 2018
For consumers, Rent the Runway is a luxury clothing rental company that allows regular folks to rent and wear expensive goods they’d otherwise never have access to. In recent years, Rent the Runway has expanded into subscription plans, pregnancy goods and more. Start with a subscription model, and take it from there.
BigCommerce
SEPTEMBER 26, 2017
Think of them as window shoppers who might poke their heads in for a moment, maybe check prices, and then leave. They have a clear idea of what sort of shoe they want and will search for the size, style, and price they want. These usually come in the form of reviews, shipping, return policies, etc. The list goes on and on.
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