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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. The content of these pages is specifically tailored to support the message of your marketing campaign and address the intent and interest that your visitor has already expressed by clicking the relevant ad.