eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock
Inflow Insights
APRIL 1, 2020
Unlike the business above, they’ve had significant decreases in sales from PPC. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend.
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