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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

eCommerce 305
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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Whether they started out online or as physical business, knowing which channels to leverage can be tricky. Stefan Sjostrand, Ikea Canada President, recently shared his views on multi-channel retailing and how many businesses are doing it “wrong”. Navigating the omnichannel universe is a challenge for many retailers.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. Types of Ecommerce. Business-to-Consumer (B2C). is founded.

eCommerce 417
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Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. So, would Zoey be an ideal platform for your B2B ecommerce site?

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. What ecommerce platform options are there? Get more flexibility and customization from your ecommerce platform.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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The Key Advantages of a SaaS Ecommerce Platform

Kibo

Meanwhile, emerging technologies like AI, mobile-first, and headless delivery promise to take SaaS to exciting new places. In the commerce space, a SaaS ecommerce platform delivers connected shopping experiences across all channels and touchpoints. Cutting-Edge Innovation. Quickest Time to Value. Scalability.