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The Key to Creating Flawless B2C Omnichannel Communication

Optimizely

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. So how do you offer your buyers a smooth, consistent marketing message as they move across multiple channels and devices? Here’s how to create a seamless B2C omnichannel communication strategy for your brand.

B2C 225
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Many companies are accustomed to viewing performance by channel, by store or by product. Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. For today’s B2C brands, nothing happens outside the context of the customer.

Customer 299
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B2B Mobile Commerce Apps are Hot: Here's Why

GetElastic

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 135
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B2B Mobile Commerce Apps are Hot: Here's Why

GetElastic

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app.

B2B 130
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B2B Mobile Commerce Apps are Hot: Here’s Why

GetElastic

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. For industrial supplier Grainger, 41% of its mobile sales flow through its app. How mobile applications support B2B commerce.

B2B 146
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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Integrate Your Systems for Multi-channel Selling. Avoid the Doom Loop and Go Mobile Already! Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog.

B2B 251
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Why Decision Trees Are Terrible for Omnichannel

Optimizely

If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Lack of cross-channel visibility.