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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. And he’s not alone. This can drive efficiency and efficacy. .

Games 57
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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

Running a hybrid B2B/B2C business? Offer omnichannel customer service : Make it easy for your customers to reach you by being available on multiple communication channels. MobileMonkey is one of the best customer service tools that will help you create a cohesive experience across multiple channels.

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What is Headless Commerce? The Ultimate Guide for Retailers

Fabric

These trends precipitate a need for e-commerce retailers to further adapt and evolve if they hope to secure this growing market. Headless commerce lets brands deliver seamless experiences across sales channels, providing a consistent customer journey regardless of where and how a customer embarks upon it. Who uses headless commerce?

eCommerce 130
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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Commerce [functionalities] used to be expensive to deploy and hard to maintain, but now you have multi-tenant SaaS MACH-based commerce vendors, so it makes much more sense to pay a nominal fee to use, for example, our shopping cart versus building something and maintaining that. View the session on demand.

POS 269
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Plant Big-Ticket Items in Your Buyers’ Brains

Optimizely

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line. How’s that for good news about your big-ticket items?

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Performance Engineering at Elastic Path

GetElastic

Our current Senior Director of Cloud Operations, Security, and Performance, was a performance engineer back in 2010 when Elastic Path ran the 2010 Olympic Winter Games merchandising store. These tests are run 6 times a day with results published to a company-wide slack channel. Test Realistic Workloads. Load Root Catalog.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

The 10X Ecommerce Slack channel is a great place for that, if you aren’t already using something else. Her distributors love her too –– and that changes the game when you’re talking about warehousing, bulk ordering and coming out with new lines. Talk to influencers and experts. How to Turn Great Photos Into Millions in Revenue.