PepsiCo martech leader unveils game-changing marketing strategies
365 Retail
AUGUST 17, 2022
For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. This can drive efficiency and efficacy. . The future looks exciting.
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