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Event marketing: Complete guide and strategies for 2024

Omnisend

Brands can host: Conferences Webinars Seminars Store popups Launch parties Workshops And more Event marketing is a great way to spread the word about your brand and its offerings, thus making brand promotion and customer engagement the two backbones of the strategy. Marketing channel: emails, ads, press releases, SEO, etc.

Events 88
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. And, 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads. A verb is a “doing” word.

Webinar 349