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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. Traditionally B2B retailers are going direct to consumer. On the flip side, brands that have excelled at direct to consumer are looking at the wholesale model to see where they can increase revenue.

Workshop 419
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. The benefits of this option include more control over your online retail platform, greater visibility of your own data, and a better understanding of data security. What is the best ecommerce platform for a small business?

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11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Marketo defines marketing automation as “technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.” And the fact that they’re focused 100% on B2C ecommerce makes them an intriguing player in the market. Integrations.