2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution
Retail TouchPoints
JANUARY 24, 2024
Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals. Lance Owide is the Director of B2B for BigCommerce , an open, composable ecommerce platform for established and fast-growing large B2C and B2B brands.
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